Time for an Upgrade. To coincide with Victorian Sliders’ 20th anniversary, they decided they wanted to go through a company rebrand.
I developed a refreshed identity that celebrates two decades of brand integrity while offering a contemporary edge. Rather than moving too far from the existing look and feel, I built upon the familiar elements that customers already associate with the brand.
The updated graphic elements are inspired by the movement and placement of the sashes – a nod to the core product itself. These elements can be used flexibly across marketing materials, creating a dynamic system that retains recognition while offering room to grow.
By evolving the brand in this way, the anniversary identity both honours Victorian Sliders’ history and provides a strong visual platform for the future.
