Trade 2 Trade wanted to refresh their logo so that it could be used across their entire business group, which included Trade 2 Trade Windows and Heritage Windows. In looking at the way in which the logo would be used for all of the underlying brands there seemed to be a great opportunity to be a little different, so instead of using the number 2, we would have the number represented instead as the No. II from the Roman numerals and this would be made out of the Ts from Trade 2 Trade. In doing this we can visually give the logo a great visual hook, and the II can be viewed either as the No.2 or as a H, this covers the main Group, Trade and Heritage. It can also be further developed for any future additions to the branding.
