Phoenix Doors introduced a comprehensive range of high performance doors designed to exceed today’s standards and meet consumer’s demands and they wanted to highlight the energy efficiency and environmental benefits of the range. Taking its name from the Meridian Wood, located next to the Phoenix Door manufacturing facility, the concept was to name each door after a tree and the company also sponsored the Woodland Trust during the launch. Along with the brochure, I created some point-of-sale door labels that were based on the self tie plant labels that you would see in garden centres.
