AMA Research is widely recognised as the leading specialist provider of market research and insight to the UK building and construction industries.
My brief was to update the entire branding whilst still aligning with the Barbour ABI (their parent company) guidelines. My thought process behind the logo was for the letters AMA to resemble both a graph and a cityscape. This gave the logo a very modern and slightly abstract look and feel.
The branding was used across the company’s entire marketing output including B2B literature, reports and website.
